The importance of a Responsive Website

I decided to take a quick look at some traffic data for a few websites Primebox hosts to see the current situation for mobile and desktop systems. One website which averages around 3500 visitors per month really stood out from the crowd.

Our own website has about 65% of traffic coming from Windows, the rest divided between Android, iOS and OS X.

But, take a look at the screenshot from Google Analytics below.

Screenshot showing traffic usage by operating system

This is for an e-commerce website. It's quite impressive to see such contrasting data! It certainly highlights the importance of responsive design, ensuring your website provides the best experience possible across a range of devices. Even if 10% of your website traffic comes from mobile devices, that's 10% of people you should really be trying to engage with.

So if your website uses the same exact layout across desktops, laptops, tablets and smartphones, check your traffic data. We'll be happy to look at any website requiring a responsive design. Give us a call!

Posted in Services on the 20th November 2014 at 12:35pm.